________ Involves Using Communications That Are Unexpected and Unconventional in Ways

question 98

Multiple Choice

________ involves using communications that are unexpected and unconventional in ways that target consumers in unexpected places.

• A) Sensory marketing
• B) Stealth marketing
• C) Guerilla marketing
• D) Viral marketing

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Definitions:

Lead Trailer

The trailer coupled to the tractor in a double or multiple trailer combination. Usually used in reference to an A-, B-, C-, or D-train combination.

Refrigerated Freight

Goods that are transported in a temperature-controlled environment, typically in a refrigerated container or truck.

Interior Compartment Temperatures

The temperatures within the interior spaces of a vehicle, which can affect comfort and safety.

Highway Train Combination

A vehicle configuration combining a highway tractor with one or more trailers, designed to optimize cargo transportation on roadways.