Now That the Average Adult Is Exposed to About 40

question 9

True/False

Now that the average adult is exposed to about 40 000 pieces of advertising information every single day, consumers may feel overwhelmed by the competition for their attention. Their feeling is called attention dysfunction.

---

Definitions:

Hedge Accounting

A method of accounting where entries for the ownership of a security and the opposing hedge are treated as one, to show a more accurate financial position.

Hedging Instrument

Any financial derivative or other contract used to offset the risk of changes in the value of an asset, liability, or future transaction.

Hedged Item

An asset, liability, firm commitment, or anticipated transaction identified by an entity to manage risks through hedging activities.

Cash Flow Hedge

A form of hedge accounting that aims to offset exposures to variability in cash flows, attributable to a particular risk associated with a recognized asset or liability.