When Consumers No Longer Pay Attention to an Ad That

question 47

True/False

When consumers no longer pay attention to an ad that has become too familiar, the condition is called perceptual apathy.

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Definitions:

Sympathetic

Part of the autonomic nervous system that activates what is often termed the fight or flight response.

Peripheral Nervous System

The part of the nervous system that consists of nerves and ganglia outside of the brain and spinal cord, responsible for connecting the central nervous system to the rest of the body.

Sensory Neurons

Nerve cells responsible for converting external stimuli from the organism's environment into internal electrical impulses.

Interneurons

Specialized neurons that act as intermediaries, transmitting impulses between other neurons, particularly within the brain and spinal cord.