Some Years Ago, McDonald's Claimed That Its Big Mac Had

question 33

Multiple Choice

Some years ago, McDonald's claimed that its Big Mac had "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." Today if consumers hear "Two all-beef patties...," they laughingly play the game, completing the entire line of copy. Their participation illustrates the gestalt principle of:

• A) recency.
• B) closure.
• C) exposure.
• D) completion.

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Definitions:

Progression Principle

A method in athletic training and personal development that emphasizes gradual increase in intensity or complexity to enhance growth without causing injury or burnout.

Management Theories

A collection of ideas and principles that aim to explain how organizations operate and are managed.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic physiological needs to self-actualization.

Abraham Maslow's Hierarchy

A theory in psychology, proposed by Abraham Maslow, which comprises a five-tier model of human needs, depicted as hierarchical levels within a pyramid.