Examlex

Solved

What Is Relationship Marketing? How Might Relationship Marketing Be Used

question 63

Essay

What is relationship marketing? How might relationship marketing be used by marketers to become "closer" to consumers?


Definitions:

Promotional Salesperson

An individual who focuses on creating immediate product interest, offering special deals or incentives as part of a short-term sales strategy.

Personal-Selling

A direct sales approach where salespeople interact face-to-face with potential buyers to promote and sell products or services.

Specialist

An individual or business highly skilled and knowledgeable in a specific area or field, offering expertise-based services or products.

Farmer Salesperson

An individual who is both a farmer and takes an active role in marketing and selling the agricultural products directly to consumers or retailers.

Related Questions