One of the Fundamental Premises of the Modern Field of Consumer

question 96

Multiple Choice

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do, but for what they:

• A) cost.
• B) mean.
• C) look like.
• D) promise.

---

Definitions:

Rows Area

In spreadsheet applications, the part of the sheet that is identified by horizontal lines numbered sequentially to organize data.

Quarterly Details

Information or reports summarizing activities, financial performance, or statistics over a three-month period.

Field List Button

A control in database and spreadsheet software that allows users to choose fields to display in a report or form.

PivotTable Fields Pane

The section in Excel that allows users to choose fields from their dataset to add to a PivotTable for analysis.