Marketers Who Interact with Their Customers on a Regular Basis

question 17

Multiple Choice

Marketers who interact with their customers on a regular basis, and not just at the time of purchase, are most likely engaged in:

• A) brand loyalty.
• B) psychographic segmentation.
• C) market segmentation.
• D) relationship marketing.

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Definitions:

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, aiming to harmonize the law of sales and other commercial transactions across state lines.

Public Policy

Principles and standards regarded by the legislature or by courts as being of fundamental concern to the state and the whole of society.

Original Obligor

The original party responsible for repaying a debt or fulfilling an obligation under the terms of a contract.

Creditor Beneficiary

A third party that benefits from a contract made between two other parties because the contract discharges a debt or duty owed to them.