Underlying Values That Drive Consumers Toward Certain Products and Services

question 55

Multiple Choice

Underlying values that drive consumers toward certain products and services and away from others is also known as:

• A) U-commerce.
• B) consumer trends.
• C) the internet of things.
• D) culture of participation.

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Definitions:

Attractive

Having qualities that arouse interest or desire, often used in the context of physical appearance or personality.

Healthy

Being Healthy refers to a state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Companionate Love

A deep and durable form of love that is characterized by mutual respect, attachment, affection, and trust, often found in long-term relationships.

Reciprocity Norm

is a social norm that prescribes individuals to respond to others with similar kinds of actions they have received, facilitating cooperation and social exchange.