If Maple Leaf Foods of Toronto Were to Donate a Certain

question 14

Multiple Choice

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:

• A) lifestyle segmentation.
• B) irresponsible practices.
• C) corporate giving.
• D) database marketing.

---

Definitions:

Gift Vouchers

Certificates or cards which can be exchanged for goods or services at specified stores or businesses, often given as a gift.

Contingent Reinforcement

A form of behavior modification where the delivery of reinforcement depends on the occurrence of a specific behavior.

Continuous Reinforcement

A learning process in which a behavior is reinforced every time it occurs, leading to high rates of responding and rapid learning.

Negative Reinforcement

A behavioral reinforcement technique where a negative condition is removed as a reward to strengthen a desired behavior.