Gaining Consumer Insights

question 60

Multiple Choice

Gaining consumer insights:

• A) involves probing deeper to understand the underlying motivations for a given behaviour.
• B) involves only looking at secondary research.
• C) is the first step to determining the required research method to use.
• D) involves manipulating the dependent variable.

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Definitions:

Performance

A measure of how well an individual, group, or system operates or accomplishes a given task or objective.

Reward

A reward is a benefit, often in the form of goods, services, or recognition, given in response to one's actions, achievements, or behavior as an incentive or acknowledgment.

Benefits

Advantages or positive outcomes derived from a particular action or situation.

Audience

The group of people for whom a document, message, or piece of communication is intended.