Some People Are Offended When Marketers Refer to an Event

question 18

Essay

Some people are offended when marketers refer to an event such as the Super Bowl as sacred. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

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Definitions:

Proposition

A pronouncement that indicates a viewpoint or judgment.

Premises

Statements or ideas on which an argument or inference is based or from which a conclusion is drawn.

Conclusion

The final part of something, such as an argument or text, summarizing or deducing the outcomes based on the preceding information.

Direct Observation

A research method involving the direct and unobtrusive observation of individuals or phenomena in their natural setting.