Who Are "Born-Again Christians," and Why Are Marketers Interested in This

question 20

Essay

Who are "born-again Christians," and why are marketers interested in this group?

---

Definitions:

RGC Axons

The nerve fibers of retinal ganglion cells that extend into the brain, conveying visual information from the eye.

Retinal Ganglion Cells

Neurons in the retina that receive visual information from photoreceptors and transmit it to the brain.

Optic Nerve

The cranial nerve that transmits visual information from the retina to the brain.

Irreversible Blindness

Permanent loss of vision that cannot be corrected with standard glasses, contact lenses, medicine, or surgery.