Which of the Following Best Explains Why Marketers View Teens

question 49

Multiple Choice

Which of the following best explains why marketers view teens as "consumers-in-training"?

• A) Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents.
• B) Marketers typically do not begin targeting consumers until they are teenagers.
• C) Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

Understand the role of gender and cultural stereotypes in shaping societal interactions.

Comprehend the distinction between prejudice and discrimination.

Recognize the importance of kinship and familial roles in different cultures.

Understand the challenges faced by minority families, including racism and economic disparity.

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Definitions:

Competitive Advantage

A condition that allows a company or country to produce a good or service at a lower price or in a more desirable fashion for customers than competitors.

Marketplace

A physical or virtual venue where buyers and sellers come together to exchange goods, services, or information.

Maturity Stage

A phase in the product life cycle where sales growth slows down, and the product begins to stabilize in the market with a more predictable demand.

Product Life Cycle

The stages a product goes through from conception, through design, manufacture, launch, growth, maturity, and eventually, decline and discontinuation.