Jason Is a Marketing Researcher Working for a Client Who

question 88

Multiple Choice

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

• A) Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories.
• B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
• C) American consumers are generally better able to identify their neighbors' social class than their own social class.
• D) Most Americans will list the social class they wish to belong to rather than the one they actually occupy.

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Definitions:

Commercial Reasonableness

Reasonable commercial standards of fair dealing, required of merchants in addition to honesty in fact.

Fair Dealing

A legal doctrine that allows for limited use of copyrighted material without permission from the copyright holder, typically for purposes of criticism, review, or education.

Uniform Commercial Code

An extensive collection of regulations that oversee every commercial activity in the United States, designed to unify laws throughout the states.

Impracticable

A situation or condition that is impossible to put into practice or achieve due to current circumstances or limitations.