Which of the Following Is a New Kind of Avoidance

question 54

Multiple Choice

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

• A) virtual communities of consumption
• B) virtual worlds
• C) consumer tribes
• D) anti-brand communities

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Definitions:

Protection Motivation Theory

A psychological theory that explains how individuals are motivated to protect themselves from harmful or threatening situations, focusing on the roles of threat appraisal and coping appraisal.

Health Program

A planned set of activities aimed at promoting physical and mental well-being and preventing illness.

Theory Of Reasoned Action

Fishbein and Ajzen’s theory of the relationship between attitudes and behaviour. A specific attitude that has normative support predicts an intention to act, which then predicts actual behaviour.

Person's Behaviour

The actions or reactions of an individual in response to external or internal stimuli.