Several Research Methods Are Used to Study Reference Groups and Opinion

question 89

Multiple Choice

Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.

• A) Momentum
• B) Behavioral
• C) Sociometric
• D) Geodemographic

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Definitions:

Salamon's Anatomy

A comprehensive framework or study by Lester Salamon that categorizes and analyzes the structures and functions of the nonprofit sector.

Nonprofit Organizations

Entities that are dedicated to furthering a social cause or shared goal without the intention of distributing profits to members or leaders.

Tax-Exempt Gifts

Donations made to qualified nonprofit organizations for which the donor can receive a tax deduction, under specific rules and limits set by tax authorities.

Charitable Giving

The act of donating money, goods, time, or effort to support nonprofit organizations or causes.