In General, Advertising Is More Effective When It ________ Than

question 36

Multiple Choice

In general, advertising is more effective when it ________ than when it ________.

• A) tries to create new product preferences; reinforces our existing product preferences
• B) reinforces our existing product preferences; tries to create new product preferences
• C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
• D) relies upon viral marketing tactics; relies upon word-of-mouth strategies

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Definitions:

Lactobacillus

A genus of bacteria that is part of the lactic acid bacteria group, often found in yogurt and other fermented foods, beneficial for gut health.

Ferment Sugars

The biochemical process by which organisms convert sugars into alcohol or acid through anaerobic metabolism, often used in food production.

Food Production

The process of growing, harvesting, and processing food for consumption.

Mycobacterium Tuberculosis

The bacterium that causes tuberculosis, a serious infectious disease affecting the lungs and potentially other parts of the body.