Several Research Methods Are Used to Study Reference Groups and Opinion

question 89

Multiple Choice

Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.

• A) Momentum
• B) Behavioral
• C) Sociometric
• D) Geodemographic

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Definitions:

Transactional Leadership

A leadership style focused on supervision, organization, and performance; leaders promote compliance through rewards and punishments.

Exchange Relationship

A relationship based on reciprocal actions, where the benefits provided by one party are contingent upon the benefits provided by the other.

Power Shared

Refers to the distribution of decision-making authority among various individuals or groups in an organization, allowing for collaborative governance.

Transactional Leader

A leader who focuses on the role of supervision, organization, and group performance; they are concerned with maintaining the normal flow of operations.