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Explain the Two-Step Flow Model of Influence

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Explain the two-step flow model of influence.


Definitions:

Generalizable

The quality of research findings being applicable to larger groups or situations beyond the specific contexts in which the research was conducted.

Research Design

Research design is the framework or strategy for a study that guides the collection and analysis of data to address specific research questions.

Research Question

A clear, focused question that guides a scientific study, designed to be answered through research and analysis.

Primary Data

Primary data refers to original and direct data collected by researchers through observations, surveys, experiments, or other methods specifically for their study.

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