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According to Exchange Theory, What Might Occur If a Salesperson

question 54

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According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?


Definitions:

Enthusiastic

Displaying intense and eager enjoyment, interest, or approval.

Self-concept Theory

A psychological framework that suggests people's behavior is influenced by their perceptions and attitudes towards themselves.

Ideal Self

The perception of what one should be or would like to be, often serving as motivation for change in behavior or pursuit of goals.

Real Self

An individual’s authentic identity and personality, including their thoughts, feelings, and behaviors, as opposed to how they may present themselves to others.

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