Examlex
According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?
Enthusiastic
Displaying intense and eager enjoyment, interest, or approval.
Self-concept Theory
A psychological framework that suggests people's behavior is influenced by their perceptions and attitudes towards themselves.
Ideal Self
The perception of what one should be or would like to be, often serving as motivation for change in behavior or pursuit of goals.
Real Self
An individual’s authentic identity and personality, including their thoughts, feelings, and behaviors, as opposed to how they may present themselves to others.
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