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________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
Q12: Freelancers and fans film their own commercials
Q16: Secret shoppers are used by marketers to
Q23: Gen Y individuals are also included as
Q29: What are norms? Why are they important?
Q37: Salient beliefs are a component of the
Q46: List and explain the seven age cohorts.
Q48: The story goes that a young George
Q52: _ refers to the possession of both
Q76: Tanya would really love to have a
Q82: _ refers to a stage in the