A Consumer Can Recognize Problems as Either an Opportunity or a Need

question 8

Multiple Choice

A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase a consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

---

Definitions:

Ombudsperson

An independent, neutral individual appointed to investigate and resolve disputes within an organization.

Neutral Person

An impartial individual who is not involved in a particular conflict or dispute and can facilitate negotiation or decision-making without bias.

Peer Review

The evaluation of work or performance by one or more people with similar competences as the producers of the work, often used in academia and professional fields.

Nonunion Grievance Processes

Procedures allowing employees not affiliated with a union to address complaints or disputes in the workplace.