A Consumer Who Falls Back on "Mental Rules-Of-Thumb" When Making

question 4

True/False

A consumer who falls back on "mental rules-of-thumb" when making a decision is using heuristics.

---

Definitions:

Surveys

Research methods that involve collecting data from a predefined group of respondents to gain information and insights on various topics.

Experiences

Events or occurrences that leave an impression on someone.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Negative Correlation

A relationship between two variables where one variable increases as the other decreases.