Roger Was Really Angry When Coca-Cola Attempted to Switch from Its

question 61

Multiple Choice

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?

• A) compliance
• B) identification
• C) information acquisition
• D) internalization

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Definitions:

Intelligence

The capacity for learning, reasoning, understanding, and similar forms of mental activities; aptitude in grasping truths, relationships, facts, meanings, etc.

Language Ability

The capacity to understand, produce, and use complex systems of communication, particularly human languages.

Language Abilities

The capacity to acquire and use complex systems of communication, particularly the human ability to do so.

Bonobos

A species of great ape known for its matriarchal societies, peaceful behavior, and sexual dimorphism, residing primarily in the Democratic Republic of Congo.