Researchers Have Added to the Original Fishbein Multiattribute Model

question 30

Multiple Choice

Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.

• A) linked Fishbein model
• B) theory of reasoned action
• C) Phillips approach
• D) subjective norm model

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Definitions:

Substitute

An alternative product or service that a consumer can choose over another, often influencing competitiveness and market dynamics.

Threat

Any circumstance or event with the potential to cause harm to a system, organization, individual, or property.

Buyer Power

The influence that customers have over a company, including their ability to drive prices down or demand higher quality products and services.

Buyers

Individuals or entities that purchase goods or services for personal use, resale, or use in production or operations.