What Does the Sleeper Effect Suggest About Source Credibility

question 67

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over less positive sources can be erased over time.

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Definitions:

Standard Deviation

It quantifies the dispersion of a dataset relative to its mean, reflecting how spread out the data points are.

Confidence Interval

A range of values, derived from statistical analysis, that is likely to contain the true parameter value.

Sample

A subset of a population selected for measurement, observation, or questioning to provide data for analysis.

Mean

A mathematical term that represents the sum of values in a dataset divided by the number of values, serving as a measure of central tendency.