Emphasizing the Negative Consequences That May Occur Unless a Consumer

question 19

Multiple Choice

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

• A) a fear appeal
• B) a rational appeal
• C) social marketing
• D) comparative marketing

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Definitions:

Depressed Individuals

Refers to persons who are experiencing a state of low mood and aversion to activity, significantly affecting their thoughts, behavior, feelings, and sense of well-being.

Attributes

Qualities, features, or characteristics that are inherent in or ascribed to something or someone.

Attributes

Qualities, characteristics, or features that are regarded as inherent parts of someone or something.

Rules

Guidelines or principles governing behavior or procedural conduct.