Explain the Elaboration Likelihood Model (ELM)

question 4

Essay

Explain the Elaboration Likelihood Model (ELM).

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Definitions:

Pairs of Words

Involves two words grouped together, often for the purpose of analyzing linguistic, psychological, or semantic relations.

Hierarchical Model

An organizational framework that places elements, ideas, or entities in layers or levels of increasing complexity or specificity; often used in understanding knowledge structures and memory.

Collins and Loftus

Psychologists who developed the spreading activation theory of semantic memory, proposing that related concepts in memory are linked and that thinking about one concept can trigger related concepts.

Model Aspects

Various dimensions or features that are considered in the creation or analysis of models, which can encompass theoretical, physical, or computational elements.