The Balance Theory Perspective Involves Relations Among Three Elements (A

question 17

Multiple Choice

The balance theory perspective involves relations among three elements (a triad) . Which of the following is one of the elements of the triad?

• A) a person and his or her perceptions
• B) the marketer and its strategy of image building
• C) a person's beliefs
• D) subconscious motives

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Definitions:

Expenses

Costs incurred in the running of a business or the completing of an activity.

Licensing

An agreement where a company allows another entity to produce its goods in exchange for a designated fee.

International Market

A market that encompasses the trading of goods, services, technology, capital, and/or knowledge across national borders.

Trademarks

Legally registered symbols, names, or expressions used exclusively by a company to represent their products or services.