Roger Was Really Angry When Coca-Cola Attempted to Switch from Its

question 61

Multiple Choice

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?

• A) compliance
• B) identification
• C) information acquisition
• D) internalization

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Definitions:

Rounded

The process of adjusting a numerical value to a specified degree of precision, often to the nearest whole number or decimal place.

Accurate

The degree to which a measurement, calculation, or specification conforms to the correct value or a standard.

Cent

A unit of currency equal to one hundredth of various countries’ basic units, often symbolized by a small coin.

Accurate

The quality of being close to the true or correct value, without significant error or distortion.