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Why Have Multiattribute Attitude Models Become So Popular Among Marketing

question 9

Essay

Why have multiattribute attitude models become so popular among marketing researchers? What three elements are specified in such models?


Definitions:

Repression

A psychological defense mechanism where undesirable thoughts, memories, or desires are unconsciously pushed out of conscious awareness.

Defense Mechanism

A defense mechanism is a psychological strategy used unconsciously to protect a person from anxiety arising from unacceptable thoughts or feelings.

Displacement

A defense mechanism where an individual redirects emotional or physical responses from the intended target to another, often less threatening, target.

Defense Mechanism

Psychological strategies unconsciously used to protect oneself from anxiety or unacceptable thoughts and feelings.

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