The Source of a Message Has an Impact on Whether

question 69

Multiple Choice

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________.

• A) culture and ethnicity
• B) credibility and attractiveness
• C) credibility and recency
• D) attractiveness and recency

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Definitions:

Attitudes

psychological tendencies expressed by evaluating entities with some degree of favor or disfavor.

Values

Fundamental beliefs or standards of behavior that guide decisions and actions.

Beliefs

are convictions or acceptances that something exists or is true, especially without proof.

Decision Process

The sequence of cognitive steps taken by individuals or groups in selecting among alternatives to make a decision.