Marketing Research Has Indicated That Consumers Have Difficulty Assigning Personality

question 11

True/False

Marketing research has indicated that consumers have difficulty assigning personality qualities to most everyday, functional products.

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Definitions:

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Negative Reviews

Critical or unfavorable customer feedback about a product or service, typically published on review websites or social media platforms.

Retail Websites

Online platforms where goods and services are sold directly to consumers, encompassing a wide range of e-commerce sites.

Perceived Performance

An individual's perception of how well a product or service meets their expectations and needs.