Examlex
Self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.
Attractiveness
The appeal or desirability of something, often used in marketing to describe how appealing a product, service, or brand is to its target audience.
Market Attractiveness
A measure of the potential profitability and opportunities within a particular market or industry segment.
Competitive Intensity
A measure of the degree of competition within a market or industry, often impacting pricing, innovation, and market share dynamics.
Brand Awareness
How well consumers know and can identify the specific characteristics or branding of a certain brand's offerings.
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