It Is Known That Consumers Differ in Their Level of Involvement

question 29

Essay

It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that a message gets through the clutter that constantly bombards the consumer's senses. Name the techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement. Be specific in your comments and descriptions.

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Definitions:

Ethical Issue

A situation or problem that requires an individual or organization to choose between alternatives that must be evaluated as right or wrong.

CHARACTER COUNTS!

A framework for teaching ethics and character education focusing on six core ethical values such as trustworthiness, respect, responsibility, fairness, caring, and citizenship.

Kohlberg

refers to Lawrence Kohlberg, an American psychologist best known for his theory of stages of moral development.

Morality Stage

A phase in moral development characterized by changing beliefs and behaviors related to concepts of right and wrong.