Examlex
Felicia knows that drinking water is much better for her skin than drinking soda. Even though the soda is tempting, her health needs speak louder and she chooses water. This example illustrates a person choosing to meet utilitarian needs.
Earned Income
Revenue generated from the sale of goods or services, as opposed to donations or grants, especially in the context of nonprofit organizations.
Cause Marketing
A type of corporate social responsibility in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.
Licensing Agreement
A legal contract between two parties, where one party gives the other permission to use its brand, patent, or proprietary information under agreed terms.
Fees for Service
Charges imposed for specific services provided by professionals or organizations, often based on the service's complexity or the time required to perform it.
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