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A dentist promotes his business by reminding people that dental health is important, while emphasizing "painless" dentistry. The dentist's promotion is helping to resolve his potential patients' approach-avoidance conflict.
Personality
The combination of characteristics or qualities that form an individual's distinctive character and influence their behavior and attitudes.
Superego
A component of Freud's psychoanalytic theory representing the ethical and moral dimensions of personality, internalizing societal standards of right and wrong.
Social-Cognitive Perspective
A psychological approach that emphasizes the role of cognitive processes in understanding social behavior.
Inner Traits
Characteristic qualities or attributes that make up an individual’s personality, often considered to be internal and stable.
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