Gradually Changing the Package of a Product That Depends Heavily

question 60

Essay

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors contribute to forgetting to allow this marketing strategy?

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Definitions:

Guided Mastery Techniques

A cognitive-behavioral approach that uses step-by-step success experiences to build self-efficacy and overcome fear or anxiety.

Self-Esteem Needs

These are psychological needs that relate to an individual's perception of their value and worth, often impacting their motivation and behavior.

Social Needs

The requirements necessary for maintaining healthy interactions and relationships with others, including belonging, love, and affection.

Coronary Heart Disease (CHD)

A disease characterized by the narrowing of the coronary arteries, leading to a decreased blood supply to the heart muscle.