Discuss Stimulus Generalization and Stimulus Discrimination

question 81

Essay

Discuss stimulus generalization and stimulus discrimination. Provide an example of each that is relevant to the field of marketing.

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Definitions:

Customer Needs

Refers to the wants or desires that consumers have which are central to their purchasing decisions.

Marketing Program

A comprehensive plan that combines all of the marketing strategies, tactics, activities, and materials to promote a product or service.

Market Needs

The specific desires or requirements of consumers that businesses aim to fulfill with their products or services.

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.