Samantha Is Passing Down the Cereal Aisle When She Spots

question 70

Multiple Choice

Samantha is passing down the cereal aisle when she spots a box of Frosted Flakes cereal featuring Tony the Tiger on the box front. She remembers the taste of the cereal and how much fun she had talking to Tony while she ate her cereal as a kid. She buys a box and leaves the cereal aisle without examining any other cereal products. What aspect of the retrieval process did Samantha use in her product search process?

• A) salience
• B) the von Restorff effect
• C) the spacing effect
• D) state-dependent retrieval

---

Definitions:

Cost Of Goods Sold

An accounting term that refers to the direct costs attributable to the production of the goods sold by a company.

Territorial Evaluation

The assessment of geographical regions within a market for the purpose of business development and strategic planning.

Performance Standards

Established expectations or benchmarks that define the quality or level of performance required from a task or employee.

Qualitative Quotas

Targets or goals set based on qualitative measures such as customer satisfaction or salesperson skill improvement, rather than purely numerical metrics.