Because the Brain's Capacity to Process Information Is Limited, Consumers

question 2

Multiple Choice

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.

• A) perceptual defense
• B) perceptual vigilance
• C) subliminal perception
• D) adaptation

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Definitions:

Percentage

A proportion or share in relation to a whole, represented as a fraction of 100.

Bias In News

The tendency to report news from a particular perspective, influencing how stories are covered and perceived by the audience.

U.S. Department Of Labor

A department of the federal government responsible for occupational safety, wage and hour standards, unemployment insurance benefits, reemployment services, and some economic statistics.

Worker Happiness

The state of well-being and satisfaction that employees experience in their work environment.