One of the Principles of Psychophysics Is That Change in the Physical

question 7

Multiple Choice

One of the principles of psychophysics is that change in the physical environment is not always matched by equal changes perceptually. If Madison Wilson were creating a new drink, what would psychophysics tell her?

• A) She could make the drink twice as sweet by adding twice the amount of sugar.
• B) She would need to research how the perception of "sweetness" changed by the amount of sugar added.
• C) She would need to look at the subliminal aspects of "sweetness."
• D) She would need to create promotions to tell customer's how "sweet" the new drink is.

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Definitions:

Reciprocity of Liking

The tendency for individuals to like others who express liking towards them, playing a significant role in the development of friendships and romantic relationships.

Different

Not the same as another or each other; unlike in nature, form, or quality.

Rich

Having an abundance of wealth, resources, or valuable possessions.

Halo Effect

A cognitive bias in which an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties.