A Common Practice Among Advertisers Is to Create New Relationships

question 86

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?

• A) subliminal persuasion
• B) figure-ground projection
• C) semiotic relationships
• D) consumer-modeling connections

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Definitions:

Priority

The fact or condition of being regarded or treated as more important than others.

Daily Log

A record maintained on a daily basis, listing activities, completed tasks, and noteworthy events, often used for personal or professional tracking.

Follow-up Correspondence

The exchange of communication that occurs after an initial meeting or conversation, aiming to continue dialogue or confirm outcomes.

Address

A specific location or a set of descriptive details that identifies where a person lives or an organization is situated.