Blind Taste Tests in the 1980s Showed That Most Coke

question 47

Essay

Blind taste tests in the 1980s showed that most Coke drinkers preferred a cola that was sweeter than the current product. When Coca-Cola attempted to make its product sweeter, brand loyal customers revolted and demanded the old product be returned. Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce the new Coke without creating these problems.

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Definitions:

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Literature Review

A comprehensive analysis and synthesis of existing research and literature on a specific topic, aimed at building a foundation for further research by identifying gaps, debates, and key findings.

Research Model

A framework or systematic plan of action to conduct scientific investigation, guiding the process of inquiry.

Spiral Model

A software development model that combines elements of both design and prototyping in stages, in an effort to combine advantages of top-down and bottom-up approaches.