Examlex
On Breaking Bad. the popular television drama, the fictional Los Pollos Hermanos is a popular fast-food chain. Many Breaking Bad Web sites now sell items bearing the Los Pollos Hermanos name and logo. This is an example of hyperreality.
Tactical PR Goals
Short-term objectives set within public relations strategies to achieve specific outcomes.
Excellence Theory
A theoretical framework in public relations that outlines the characteristics and practices necessary for effective organizational communication.
International PR
The practice of managing communication and relationships between organizations and their diverse publics across different countries and cultures.
Tone of News Coverage
The Tone of News Coverage refers to the overall attitude or approach that news media adopt in reporting stories, which can influence public perception and interpretation.
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