A Strategy That Aligns a Company Brand with a Cause

question 74

Multiple Choice

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

• A) ethic marketing
• B) social marketing
• C) response marketing
• D) cause marketing

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Definitions:

Neighborhood

A geographical area, typically a part of a larger city or town, where people live and interact with each other.

Senior Citizens

Adults typically aged 65 years and older, often considered to be in the retirement phase of life, and who may have specific social, economic, and health-related needs.

Conduct Disorders

A range of antisocial types of behavior displayed in childhood or adolescence, characterized by actions that violate the rights of others and major societal norms.

Children Of Divorce

Individuals who experience the separation of their parents, which can affect their emotional, social, and academic development.