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Why Are Disabilities Among Consumers an Issue of Concern for Marketers

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Why are disabilities among consumers an issue of concern for marketers?


Definitions:

Validity

The extent to which a test measures or predicts what it is supposed to.

Memory Problems

Difficulties in recalling past events, learning new information, or retaining data, which can vary from mild forgetfulness to severe impairment.

Brilliant Mathematician

An exceptionally talented individual in the field of mathematics, known for their deep understanding and innovative contributions.

Memory Construction

The process by which the brain actively organizes and shapes information during encoding, storage, and retrieval of memories.

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