Age, Gender, Family Structure Social Class, Race, Ethnicity and Income

question 64

Multiple Choice

Age, gender, family structure social class, race, ethnicity and income are all used ________.

• A) to divide a market
• B) as part of promotion
• C) in social media
• D) as part of the marketing mix

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Definitions:

Cash Flow To Creditors

The amount of cash companies pay to their creditors and lenders, including payments for interest and principal on debt.

Cash Flow To Shareholders

Dividends paid out by a firm less net new equity raised.

Capital Gains

The profit that results from a sale of a capital asset, such as stock, bond, or real estate, where the sale price exceeds the purchase price.

Eligible Dividends

Dividends that are qualified for preferential tax treatment under certain tax laws.