Walmart Tracks the Habits of the 100 Million Customers Who

question 45

Multiple Choice

Walmart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.

• A) undifferentiated
• B) database
• C) relationship
• D) consumer-generated

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Definitions:

Interpersonal Relations

The interactions and associations between two or more people, including relationships of all forms.

Equity Theory

A concept in social psychology that posits individuals assess their relationships by analyzing the balance between their inputs (such as effort, time, money) and the outcomes (rewards, recognition) they receive, compared to others.

Tragedy of the Commons

Describes a situation where individual users, acting independently according to their own self-interest, deplete or spoil shared resources, leading to long-term consequences for the whole group.

Commons Dilemma

A situation where individual users of a shared resource act independently according to their own self-interest and deplete or spoil the resource through their collective action.