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What Is Database Marketing? Why Is It So Widely Used

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What is database marketing? Why is it so widely used by today's marketers?


Definitions:

Shaping

A method of teaching new behaviors by reinforcing successive approximations toward a desired behavior.

Operant Conditioning

A learning process where behavior is controlled by consequences, including rewards or punishments.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Modeling

A technique in behavioral psychology where individuals learn through observation and imitation of others.

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